Family

The Money Talk: Game 4 "Spend wisely"

Discover this fourth game and learn about spending wisely. Explore the truth in advertising. Your kids are invited to help us design the packaging of the most disgusting cereal ever.

Game #4: Can you help us design this cereal box?

Good news! We just came out with a brand-new cereal. The bad news? It tastes awful. Everyone hates it. Hmmm...we’re not sure why? But instead of changing the recipe, we are just going to make the box look really good. We need your help. Use your creative skills to colour in the design, so that when kids see it in the supermarket they’ll want to buy it.

What you'll need

Step 1: Colour in the cereal box

Put the finishing touches on the cereal box and make sure you spot all the details.

Step 2: Talk about the cereal box

Would you want to buy this cereal? Why not?


The advertising industry spends billions on advertisements that are targeted at your children. That is why it is so important to teach your family how to recognise these messages, and not let them influence their thinking. For this activity we’ve created a parody cereal brand that at first glance looks good, but is actually the worst cereal in the world.

What did we learn?

Advertising sometimes just pretends something is good, even when it’s not. They use lots of tricks like bright colours, cartoon characters, and flashy graphics to try and trick you. Let’s use this cereal box activity as a way to discuss how we can make sure we spend our money wisely.

Questions and topics to kickstart the conversation with your kids

Q: Let’s talk about the power of advertising.

What are advertisements you’ve seen that really make you want to buy things? Discuss why.

Q: If something is on sale should you buy it?

Would you buy Fish Crunch if it was on sale? Just because something is on sale, doesn’t mean you should get it.

Q: Truth in advertising

Talk about things you’ve bought that you later regret. How have you learned to avoid these purchases?


Did you know?

Adding a celebrity spokes-character, like Dora the Explorer or SpongeBob, to a food product actually increases the appetite and demand for these products among 6- to 7-year old children.

Real life challenge

Spot the deal! Over the course of the week have your family list all the deals, marketing and sales they see. Then discuss together how they influence the way you want to spend your money.

What is the Money Talk?

Do you need it or just want it? What does it mean to earn money? Why do we borrow money? And why are advertisements not always as good as they seem? The Money Talk game is developed by ING's partner 'the Think Forward Initiative', designed to get kids curious, asking questions, and start the conversation about money.

Think Forward Initiative’s mission is to empower people to make better financial decisions. This includes kids! One of the most promising methods to teach children about money is to talk and practice. By giving them the right tools and support, they’ll develop the capability to make financially sound decisions later on in life.*

So, set aside a little time to play Money Talks, a game for parents and kids to laugh, learn and play their way to financial understanding.

Ready to play?

*Amagir et al (2018); Johnson & Sherraden (2007).