21 July 2017

ING and UNICEF, a unique and lasting partnership

ING does not believe in giving for the pleasure of giving. That is the reason why we started to look for a ‘sustainable’ charity project 10 years ago. The partnership between ING and UNICEF has a distinctive focus: contributing in a positive and lasting manner to the lives of millions of children and young people worldwide. By providing them with the necessary tools to improve their lives and their environment.

Back to basics

Qualitative education as well as safe and sanitary living conditions. Are they not the fundamental rights of all children? Yet far too often such rights do not suffice. To that end ING, together with UNICEF, and its other partners went ‘back to basics’. We organised campaigns to gather money and inform people, both within and outside ING.

The outcome? Between 2000 and 2012 40% less children dropped out of school. They stayed in the classroom and worked towards their future. The ING and UNICEF campaigns impacted positively on more than ONE million children!

Smile for the cause

Such a positive impact will make us smile spontaneously! Few gestures are as universal as the smile. It is a small gesture which can have as great an impact, and by smiling, you can make others to smile as well.

Every smile counts: make a difference with a photo of your child's broadest, loveliest smile and submit it to will gift five euros to UNICEF Belgium for each smile received. The first thousand participants will also receive a pack of personisable and self-adhesive name tags. Smile!

Building for the future

‘Children are the future’. Worldwide there are some 1.9 billion teenagers. 90% of them live in developing countries and find it difficult to become independent, both socially and financially. Those are hard figures. At the beginning of 2015, together with UNICEF, ING set up a new campaign plan especially for them: Power for Youth. The aim of the project is to enable young people to build their own sustainable future.

The aim is attained by:

  • Using the innovative power of young people to tackle local issues.
  • Endowing young people with the skills to develop beyond reading, writing and arithmetic for instance critical analysis, cooperation and leadership.
  • Allowing young people a say in policy at both a local and national level.

In this way today’s youth will become the driving force of their communities and economic development.

Bibek is 18 and lives in Nepal
"Rupantaran changed my life."

In Nepal over 5 million poor youngsters took part in the Rupantaran programme. It focuses on developing social, personal and financial skills. Skills that Bibek can well use. As, since the death of his father, he has become the head of the family’s teashop and, therefore, provides the income. “I learnt about managing my savings, investments and finances. But also compiling business plans, pitching ideas and budgeting. Rupantaran changed my life.”

What next?

Your smile also makes a difference: