29 October 2018

European shy away from the high costs of greener housing

Julien Manceaux

Julien Manceaux

ING Economist

Many wouldn’t pay to reduce environmental impacts of living in their home; some say they do enough already.

Key learnings

  • 55 percent in Europe agree they could do more to make their homes greener. Of this group, 47 percent say lack of funds is a problem
  • 82 percent in Europe say government subsidies on energy-efficient appliances for their homes would be “useful”
  • Affordability requirements trump those of sustainability

Read the whole study